During the first 9 months of 2019, Nestle’s global water volumes fell by 2.2%. Consumers involved in regards to the environment have turned to reusable water bottles rather than single-use plastics.
As bottled water’s sales growth flattens, the world’s largest bottled-water maker is betting on new products to attempt to make water exciting again.
New products from Nestle slated for 2020 launches include an energy-water drink and mineral-infused bottled waters.
Poland Spring energy water, a canned sparkling water drink that depends on the title recognition of the billion-dollar brand, comprises the same quantity of caffeine as a cup of espresso however makes use of green tea extract as an alternative as its caffeine source.
Customers are telling us that they’re sort of in an energy crisis, that they want a lift and are on the lookout for help with hydration; however, sometimes water doesn’t lower it. They want that morning or afternoon burst of energy to maintain them going, so that is actually primarily based on the concept of gentle caffeine.
Nestle isn’t the one firm coming to the market with a caffeinated water model. In March, Coca-Cola plans to launch AHA, flavored sparkling water with caffeine.
In the meantime, Nestle Pure Life Plus, its first push into useful waters, will launch in February 2020 with three varieties: magnesium, zinc, and potassium. Unlike traditional sports drinks, Nestle Pure Life Plus will come without artificial sweeteners or sugar.
Many of the functional beverages at this time are either really plain, like alkaline water, or they go the opposite end of the spectrum — very excessive sugar, the colors, and all of those other things.