At first, blush, inventing a begin-as much as challenge AT&T, Verizon, and Comcast for high-pace broadband dominance appear crazy.
It takes billions of dollars to put fiber within the ground — historically, the one solution to deliver ultrafast web speeds to residential homes. The prohibitive value has stopped a few of the largest companies on the earth from making a national dent in establishing high-speed broadband networks, together with Verizon and Google. In the meantime, Verizon and AT&T already plan to roll out 5G fixed broadband providers in cities throughout the U.S., utilizing wi-fi technology to compete with cable companies to offer home internet.
However, Zach Brock, the CEO of Common Networks, an organization based with three different ex-Square workers, stated he believes he has helped design a technology that may upend the U.S. telecommunications market. For about $50 a month, Common Networks is providing 300Mb/sec to 1Gb/sec download speeds for households around Silicon Valley and Alameda (Oakland is coming soon). That’s about $20 or $30 much less per month than what Comcast prices for about an identical pace without promotional pricing.
A part of the company’s pitch to customers is to be the anti-cable firm by way of buyer relationships, Doherty stated. Stressing the significance of the initial set up, Common Networks technicians, who’re all full-time workers, are skilled in making a positive first impression with clients to unfold phrase-of-mouth buzz in regards to the firm. Nonetheless, the corporate’s primary promoting level will likely be underpricing its competitors due to the company’s proprietary technology, Brock stated.
Convincing clients to decide on a begin-up over an extensively identified incumbent’s service can be a problem. Brock and his group are attempting to market Common Networks’ service locally, going door-to-door and dealing with city government officials to take part in local events to spread the word.